Ending the evening in Madison James is just what we needed! Showroom after showroom can be tiring, but upbeat music, energetic models and show stopping new styles can pick you right back up! Madison James’ showroom at International Prom Fashion Week looked fabulous! Racks and racks of color-coordinated dresses brought in some pops of color, a floor-to-ceiling balloon wall was the perfect selfie spot, and the simple stage set up placed all eyes on the gorgeous looks strutting down the runway. Vibrant colors, fresh embellishments and flattering fits were all well-represented in Madison James’ collection. This royal blue beauty is stunning in color, has sparkles for a little shimmer and the mermaid fit is absolute perfection. A look like this...
Rachel Allan is not holding back for prom 2020! Their prom collection is now live on their website and we are so excited!! These styles are on-trend and so fabulous for spring 2020! Neon hues, fully beaded looks, and fierce jumpsuits make this line the best one yet! We were so excited to get to look through the full collection, and we cannot wait for them to arrive in our IPA stores!! Believe it or not, white is gaining popularity when it comes to the prom world. While many shy away from it, you do not have to!! Just pick out a look that does not give you wedding vibes and rock your white gown! Rachel Allan’s style 7067 features...
Ellie Wilde has released the most fabulous line-up of homecoming dresses! Their collection features fitted, fit and flares, two-piece and so much more! One thing we always love about Ellie Wilde is their rich color palette! The wide range of colors is always gorgeous, especially their reds! In their current fall collection, they have so many gorgeous red styles that are sure to make you stand out! First up, Ellie Wilde’s style EW21902S! This style keeps it simple, but sometimes less it more! It features a sweetheart neckline, and a simple flowy skirt. The back spices it up a bit, and has strappy, lace up details to make the dress fit just right! This satin style has a gorgeous shine,...
The International Prom Association's 8th annual Black Tie Gala and Retailers Choice Award program, held during International Prom Fashion Week market, presented awards of merit to reps, stores and manufacturers in 29 categories ranging from Prom Manufacturer of the Year to Breakout Retailer of the Year. This is hands down one of our favorite events of the year because it helps us to shine light on people who make our industry so amazing! The Gala supports the International Promise Foundation, which was created by IPA to address some of the most pressing issues facing teen communities, including supporting the teen family members of troops, helping to promote a safer atmosphere for learning in schools, or simply bringing attention to concerns...
If you know anything about Jasz Couture, you know that they always slay beadwork! It is all about the beading with so many of Jasz’s styles and we are loving it. You will definitely feel like a queen in a Jasz Couture style. They use so many innovative techniques with their embellishments, so you will definitely stand out from the crowd! Style 6416 is one of our top picks from Jasz’s 2019 collection. Everything about this look is unique, which is what makes it so perfect! It pulls in the halter neck trend with a deep plunging neckline with illusion mesh, topped off with a open back. But, the main eye-catcher of this look is the stripe pattern that cascades...
